On March 20, 2007, the Hong Kong International Film Festival will roll out the red carpet for the Asian Film Awards (AFA).

The initiative is to acknowledge the finest of Asian Cinema, and bestow honour in various categories to film artists from across Asia, in the company of distinguished celebrities from around the world as guests and presenters.

An international event to unite eminent Asian filmmakers and honour their endeavours, the AFA jury is composed of 17 prominent members in the community of world cinema. The crowning awards presentation ceremony promises an evening of glitz and glamour that befits the honouring of outstanding achievements in cinema.

The AFA, Asia's most prestigious awards ceremony, in celebration of excellence in Cinema. A great tradition is in the making.